Wager was founded in 2009 by Jinoj K, as a manufacturer of sanitary napkin vending machines and incinerators, importing sanitary napkins from China. The company's mission is to address the challenges faced by women through menstrual hygiene management and research. In 2017, Wager started Manufacturing premium quality sanitary napkins in India and currently supports 54 brands globally with 46 different type sanitary napkin.